Excellent Techniques To Attract New Customers
We have conducted our market research, we have selected our target audience and we have set up our business. Now, it’s time to face the ultimate test: get our first customers. We will tell you some techniques to overcome this obstacle.
The big day has come. We finally have the keys to our company. We take stock of everything done so far and verify that we must do our duties well. Don’t worry too much because there are effective techniques to conquer your first customers:
ADDRESS THE COLD DOOR
This is the old technique of going door to door to offer our your business. It is a strategy that burns a lot. The experts don’t recommend it when your business is uncertain. His practice would be more advisable if you visited a polygon or a business center. If you fail to specify anything, at least you will have obtained information from potential clients.
SPECIALIZED MAILING
Mailing or emailing is effective if you take advantage of a time when demand may be generated.
For this, you should be very attentive to the market movements of your sector: look in the specialized press and visit fairs and congresses, so you will discover the signs to send your brochures or your catalogs. A variant of the typical mailing is the so-called marketing of expectations: send a brochure that warns that something will happen from a date, and on that date, you communicate other data and that is about generating expectations in your clients to capture their attention. Another form of mailing is done on the doorknobs of houses or cars.
CUSTOMIZE THE OFFER
It is convenient to customize the offer. According to experts, it is a strategy with which you get the client to see that you care about him and take your time to satisfy him. It is what some call metacommunication, a factor that predisposes customers in your favor.
TAKE ADVANTAGE OF YOUR PARTNERS
An ingenious solution to capture the first customers is to use your strategic partners. They will be in charge of giving good references to your company.
PRESCRIBER’S STRATEGY
Another recommendation of the experts is to quantify the market beforehand and, using analysis: identity which are the fastest channels to get customers. The same for this process, campaigns are not required but rather it consists in locating where our direct channels and main prescribers can be.
Work with organizations and associations in both the economic sector in which you move as well as the potential clients. It is important to identify these prescribers and take care of them so that they will have an interest in sending us, clients. For instance, if you are going to set up a podiatry clinic, leave your card in the pharmacies of the area, in drugstores, in the health center. In short, in all those sites that can act as prescribers.
If you also strengthen the prescription, the better the outcome. Another way of working with prescribers is by encouraging the prescription which is based on gifts or points redeemable in new services, discounts.
PROMOTIONAL MEETINGS
Do not hesitate to invest some money to get customers because it will never be a free expense. There are many formulas to summon your potential clients, from the organization of breakfasts or working lunches to a training workshop. Convene no more than ten people. If you already have a customer, invite them and to others who are not, call them to a meeting to get to know each other better and don't be in a hurry to sell. The important thing is to publicize your company.
VIRAL MARKETING
Take advantage of your contacts online and work a nice campaign, something curious, daring or shocking, in the form of video, with breakthrough or original ideas and pass it on to your contacts. Few companies can already survive outside the networks.
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