The Ultimate Guide to Video Marketing

There are currently many important advertising tools to help you strengthen your brand, position your website and increase your sales. However, one of the most used and most efficient recruitment techniques in recent years has been video marketing, whose impact is excellent for complementing marketing campaigns on social networks and landing pages.

What Is Video Marketing?

Video marketing is an advertising technique in which a series of audiovisual resources are used to promote a company, product or service. Videos play a fundamental role when it comes to improving interaction with your customers, since images, sound, songs, and especially creativity in the art can cause positive responses in the buying behaviors of your prospects. If you get all these elements to work in harmony, users will remember you and rate positively on your competitors.

ADVANTAGES OF VIDEO MARKETING

In addition to helping you project a more professional and modern corporate identity, video marketing becomes an essential tool that allows you to:

Increase Visits

Most people who watch the videos of some brands on YouTube and social networks, end up visiting their websites to see their prices, evaluate the quality, look for testimonials or references. Imagine how many people will be able to access your website daily don't wait any longer, make your video now, and start promoting your services or products.

Build More Confidence

When you take the time and dedication to show your product, you are teaching how it really is, it's quality and specifications, this gives your business more credibility than any other format because it establishes a solid bond of trust between your customers.

Stand Out From The Competition

Companies that have no knowledge about video marketing are at a disadvantage over those that do. This technique positions you as a safe and reliable company so your customers will feel much more comfortable acquiring your product or service over a company that does not meet this profile.

Stimulate The Emotions

A minute of video can express the same information as thousands of words, but the multisensory stimuli will allow you to boost purchasing decisions through the effectiveness of neuromarketing. A video with many more resources, where you can use your creativity will evoke feelings and emotions, which is more effective to tell a story.

Reach Your Audience

There are fewer and fewer people who spend time watching television or listening to the radio because they are connected to their computer, cell phone, or tablet, so if you want to capture more customers and boost your business, it is better for you to use video marketing to reach your audience Traditional advertising is lagging behind!

Why Include Video Marketing In Your Strategy?

Youtube is the most popular platform to upload your videos, in fact, it plays more than two million videos per minute. In addition to YouTube, many other social networks allow loading and playback of this format, which is favorable and accessible for users who access from any type of mobile devices.

Statistics suggest that a percentage of 69% of consumers watch the videos up to two or more times before purchasing the product. And 44% of users use multimedia references on a site to make their purchases through the web, because they don't have time to go to stores, or because they simply find it more convenient.

This burst of visits, clicks, and information make video marketing a key element to complement or enhance your advertising campaigns and take advantage of its many advantages to convert visits into successful sales. Definitely, uploading attractive videos about your products, services and their benefits will always help consumers make a decision when buying.

As you can see, the video is no longer a compliment, it has become a necessity, to differentiate your business from others, you can reach and capture more users, remember to have creativity, be authentic, and so you can position your brand in a great market.